Research in International Marketing (RLE International Business)

1st Edition

Peter W Turnbull, Stanley Paliwoda

Routledge
Published June 10, 2014
Reference - 388 Pages
ISBN 9781138007949 - CAT# Y164213
Series: Routledge Library Editions: International Business

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Summary

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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