Research: This is it!

1st Edition

Ben Baarda

Published March 27, 2012
Reference - 160 Pages
ISBN 9789001790264 - CAT# Y134169

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Research: This is it! is a unique textbook that offers an integrated discussion of quantitative and qualitative research. The theory is easily accessible, with appealing examples taken from all kinds of studies.

This textbook light-heartedly describes the essence of quantitative and qualitative research in four steps in a such a way that students will want to do the research presented in the book.

Step 1: Formulating the problem
Step 2: The research design
Step 3: Collecting data
Step 4: Processing, analysing and reporting research data

With these steps, you have a valuable checklist at your disposal for designing and conducting your own research and for evaluating research proposals and reports. Excel is used for quantitative data analysis, in addition the book has an appendix explaining how to use SPSS.


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