Research Strategies for Small Businesses

1st Edition

Don E. Gudmundson

Routledge
Published June 13, 2018
Reference - 146 Pages
ISBN 9781138685413 - CAT# Y266151
Series: Routledge Library Editions: Small Business

For Instructors Request Inspection Copy

USD$45.00

Add to Wish List
FREE Standard Shipping!

Summary

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title