Reputation Management: The Key to Successful Public Relations and Corporate Communication

3rd Edition

John Doorley, Helio Fred Garcia

Routledge
Published February 25, 2015
Textbook - 408 Pages
ISBN 9780415716284 - CAT# Y155990

For Instructors Request Inspection Copy

was $96.95

USD$77.56

SAVE ~$19.39

Add to Wish List
FREE Standard Shipping!

Summary

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title