Relationship Marketing

1st Edition

Martin Christopher, Adrian Payne, David Ballantyne

Routledge
Published October 30, 2002
Textbook - 264 Pages
ISBN 9780750648394 - CAT# Y129821

For Instructors Request Inspection Copy

USD$58.95

Add to Wish List
FREE Standard Shipping!

Summary

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title