Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

1st Edition

Aino Halinen

Published November 14, 1996
Reference - 388 Pages
ISBN 9780415146074 - CAT# RU15182
Series: Routledge Advances in Management and Business Studies


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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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