Reading Ads Socially

1st Edition

Robert Goldman

Routledge
Published November 11, 2011
Reference - 260 Pages
ISBN 9780415513265 - CAT# Y134550

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Summary

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

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