Public Relations for Management Success

1st Edition

Frank Jefkins

Published April 10, 2018
Reference - 144 Pages
ISBN 9781138571624 - CAT# Y382253
Series: Routledge Library Editions: Management

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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.


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