Public Relations for Management Success

1st Edition

Frank Jefkins

Routledge
Published April 10, 2018
Reference - 144 Pages
ISBN 9781138571624 - CAT# Y382253
Series: Routledge Library Editions: Management

For Instructors Request Inspection Copy

was $115.00

USD$92.00

SAVE ~$23.00

Add to Wish List
FREE Standard Shipping!

Summary

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title