Public Relations Metrics: Research and Evaluation

1st Edition

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Routledge
Published May 28, 2008
Reference - 344 Pages
ISBN 9780805862737 - CAT# ER6273X
Series: Routledge Communication Series

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Summary

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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