1st Edition

Public Relations Competencies and Practice

Edited By Carolyn Mae Kim Copyright 2019
    338 Pages 6 B/W Illustrations
    by Routledge

    338 Pages 6 B/W Illustrations
    by Routledge

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.

    Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.

    The book also features online resources for instructors:

    • Sample course syllabus
    • Discussion questions

    • Suggested midterm and final project

    Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

    Table of Content

     

    1. Introduction

    By Carolyn Mae Kim, Ph.D., APR

    2. Leadership

    By Bruce K. Berger, Ph.D.

    3. Diversity and Inclusion:A Core Public Relations Mandate

    By Dean E. Mundy, Ph.D.

    4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication Competence

    By Nilanjana R. Bardhan, Ph.D.

    5. Public Relations Ethics: Responsibilities & Necessary Skills

    By Marlene S. Neill, Ph.D., APR

    6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing Workplace

    By Douglas J. Swanson, Ed.D, APR

    7. Content Creation in Public Relations

    By Burghardt Tenderich, Ph.D.

    8. Legal Considerations in Public Relations

    By Karla K. Gower, Ph.D.

    9. Measurement and Evaluation in Public Relations

    By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen

    10. Crisis Management

    By Timothy Coombs, Ph.D. and Rebecca Costantini

    11. Stewardship

    By Geah Pressgrove, Ph.D. and Virginia S. Harrison

    12. Social Media in Public Relations

    By Karen Freberg, Ph.D.

    13. Work-Life Balance

    By Hongmei Shen, Ph.D., APR

     

    14. Internal Communication

    By Tina McCorkindale, Ph.D., APR

    15. Healthcare Communication: A Growing Area of Public Relations

    By Brooke W. McKeever, Ph.D., and Minhee Choi

    16. The Challenges and Opportunities in Sports Public Relations

    By Duncan Koerber, Ph.D.

    17. Entertainment Public Relations

    By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D.

    18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and Finance

    By Matthew W. Ragas, Ph.D.

    19. Nonprofit Public Relations: Contributing to Social Good

    By Carolyn Mae Kim, Ph.D., APR

    20. Public Relations in the Political World

    By Jason Mollica

    21. Corporate and Agency Public Relations

    By Michael B. Goodman, Ph.D.

    22. Media Relations

    By Emily S. Kinsky, Ph.D.

    Biography

    Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.

    "This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."

    David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.

    Ranked one of the best new PR books to read in 2020 by BookAuthority.