Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media

1st Edition

Robert F. Potter, Paul Bolls

Routledge
Published August 29, 2011
Reference - 286 Pages
ISBN 9780415994149 - CAT# ER9687
Series: Routledge Communication Series

For Instructors Request Inspection Copy

was $57.95

USD$46.36

SAVE ~$11.59

Add to Wish List
FREE Standard Shipping!

Summary

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. 

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title