Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

1st Edition

Richard Harrington, Mark Weiser

Routledge
Published November 23, 2010
Reference - 292 Pages - 500 Color Illustrations
ISBN 9780240815091 - CAT# Y141427

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Summary

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

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