Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

1st Edition

William Winston

Published January 1, 1986
Reference - 240 Pages
ISBN 9780866565493 - CAT# HW11325

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This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

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