Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan; The Manager's Legal PlanTM. George Siedel and Helena Haapio first discuss the traditional, reactive approach used by many managers when confronted with the law, then contrast it with a proactive approach that enables the law and managers' legal capabilities to be used to prevent problems, promote successful business, and achieve competitive advantage. Proactive Law for Managers shows how to use contracts and the law to create new value and innovate in often neglected areas - and implement ideas in a profitable manner.
'Market volatility, regulatory uncertainty, the complexity of international relationships...these are critical issues for today’s business managers and they demand innovative, flexible approaches to traditional legal solutions. This book offers unique ideas and insights that will significantly enhance the ability to compete and win.' ”Tim Cummins, President, International Association for Contract & Commercial Management 'Using the frameworks provided in Proactive Law for Managers, our company has been able to seek new business advantages as we deal with a diverse range of legal - and non-legal - issues. Now, instead of waiting to confront legal issues only when we are faced with a legal problem, we take a more holistic, comprehensive approach to the law by using the Manager’s Legal Plan, and the other practical tools outlined in this book, to develop and merge legal strategies into good business practices and focus on using them to gain a competitive advantage. It empowers our executives to address these concerns and pursue contracts and negotiations using a fresh and dynamic and absolutely essential business mindset and approach. This book challenges each of us to envision a considerably more productive state for our firm, one that requires our managers to proactively step in and take charge of business matters that have legal components or potential legal problems rather than simply delegating these issues to our legal department. Proactive Law for Managers is a fundamental book that addresses a critical component of any business and offers a comprehensive, step-by-step guide and other invaluable tools on a plethora of legal issues to gain a competitive advantage in your firm. It is a must-read for any manager and ultimately, it is essential for business success and should be incorporated into every company’s legal and business strategy.' - Alyssa R. Martina, President and Publisher, Metro Parent Publishing Group 'For far too long, managers have