Pricing in Business

1st Edition

Douglas Hague

Routledge
November 15, 2019 Forthcoming
Reference - 334 Pages
ISBN 9780815370451 - CAT# K338099
Series: Routledge Library Editions: Industrial Economics

For Instructors Request Inspection Copy

USD$40.00

Add to Wish List
FREE Standard Shipping!

Summary

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title