Presidential Polls And The News Media

1st Edition

Paul J Lavrakas, Michael Traugott, Peter V Miller

Published May 7, 2019
Reference - 296 Pages
ISBN 9780367284220 - CAT# K429904

was $149.95


SAVE ~$29.99

Add to Wish List
FREE Standard Shipping!


Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

Share this Title