Practical Corporate Planning

1st Edition

John Argenti

Published October 29, 2019
Reference - 446 Pages
ISBN 9781138564244 - CAT# Y381579
Series: Routledge Library Editions: Management

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In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.


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