Political Persuasion in Presidential Campaigns

1st Edition

L. Patrick Devlin

Published May 31, 1987
Reference - 228 Pages
ISBN 9780887380785 - CAT# Y352885


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This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.

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