Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations

1st Edition

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Routledge
Published May 15, 2011
Reference - 352 Pages
ISBN 9780765629166 - CAT# Y183193

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Summary

This is the first integrated theory-to-practice text on marketing's role in the political process. It

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