Political Communications: Why Labour Won the General Election of 1997

1st Edition

John Bartle, Ivor Crewe, Brian Gosschalk

Routledge
Published March 30, 2000
Reference - 280 Pages
ISBN 9780714644820 - CAT# RU32554

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Summary

The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.

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