Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office

3rd Edition

III McDonald

Published December 31, 1988
Reference - 368 Pages
ISBN 9780887387425 - CAT# Y352820

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Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.


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