Political Campaign Communication: Inside and Out

3rd Edition

Larry Powell, Joseph Cowart

Routledge
Published November 30, 2017
Textbook - 395 Pages
ISBN 9781138291829 - CAT# Y317992

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Summary

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

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