Planning the Corporate Reputation (RLE Marketing)

1st Edition

Vic Markham

Routledge
Published December 17, 2015
Reference - 200 Pages
ISBN 9781138994973 - CAT# Y210676
Series: Routledge Library Editions: Marketing

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Summary

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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