Planning Advertisements

1st Edition

Gilbert Russell

Routledge
Published November 26, 2015
Reference - 208 Pages
ISBN 9781138994959 - CAT# Y210674
Series: Routledge Library Editions: Advertising

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Summary

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

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