Persuasion in Your Life

2nd Edition

Shawn T. Wahl, Eric Morris

Routledge
Published September 25, 2017
Textbook - 360 Pages - 89 Color Illustrations
ISBN 9781138689602 - CAT# Y228767

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Summary

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

 

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