Perspectives on Purpose: Building Brands and Businesses for the Twenty-First Century

1st Edition

Nina Montgomery

Routledge
February 8, 2019 Forthcoming
Reference - 144 Pages - 21 B/W Illustrations
ISBN 9780367112370 - CAT# K406921

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Summary

Purpose is everywhere. But as an industry, in our purpose fervor we have become fairly flippant in our usage of the term to the point where it has become somewhat flimsy, diluted by imprecise and varied applications across LinkedIn posts and strategy decks. At its most basic, the purpose of this book on purpose is to get on the same page, and we define purpose as a north-star belief about the value an organization creates, beyond its bottom line.

This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing ‘purpose’. We’ll hear from C-suite executives and agency leaders, from academic powerhouses and young entrepreneurs, from ‘corporate clients’ and their ‘purpose partners’. We’ll hear about how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry’s, and many, many other examples.

This diversity helps us learn from each other and grow together. It’s a win-win to open the doors of our organizations and share perspectives on purpose -- as a powerful tool to update the corporate operating system to meet the new challenges of the twenty-first century, and as a moral mandate of the modern business.

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