Perspectives on Purpose: Building Brands and Businesses for the Twenty-First Century

1st Edition

Nina Montgomery

March 1, 2019 Forthcoming
Reference - 144 Pages - 21 B/W Illustrations
ISBN 9780367112370 - CAT# K406921

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Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.

Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company.

Chapters by:
Jorge Aguilar (Prophet)
Tom Andrews (TJALeadership, SYPartners)
Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision)
Ila Byrne and Ryan Hunter (Diageo)
Corrie Conrad (Sephora)
Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb)
Ambika Gautam Pai (Wolf & Wilhelmine)
Heidi Hackemer (And So We Hunt)
Sam Hornsby (TRIPTK)
Jonathan Jackson (Harvard University, Blavity)
Sam Liebeskind (Gin Lane, Wolff Olins)
Rob Michalak (Ben & Jerry’s)
Thomas Ordahl (Landor)
Frank Oswald (Columbia University)
Sarah Potts (Thorn)
Matthew Quint (Columbia Business School)
Haley Rushing (The Purpose Institute)
Letitia Webster (VF Corporation)
Freya Williams (Futerra)


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