Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion

1st Edition

Alessandro Giudici, Marianna Rolbina

Macat Library
Published May 15, 2018
Reference - 112 Pages
ISBN 9781912453009 - CAT# K388186
Series: The Macat Library

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Summary

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

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