Organizational Design for Marketing Futures

1st Edition

Roy Hayhurst, Gordon Wills

Routledge
Published April 10, 2018
Reference - 214 Pages
ISBN 9780815370055 - CAT# K338054
Series: Routledge Library Editions: Management

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Summary

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

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