Organization and Marketing (RLE Marketing)

1st Edition

Peter Spillard

Routledge
Published November 26, 2015
Reference - 238 Pages
ISBN 9781138994638 - CAT# Y210642
Series: Routledge Library Editions: Marketing

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Summary

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

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