Nicole S. Cohen, Greig de Peuter
April 1, 2020 Forthcoming
Reference - 128 Pages
ISBN 9781138327115 - CAT# K392478
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Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States.
Through in-depth interviews with journalists and organizers, New Media Unions maps the process of labor organizing, foregrounding journalists’ voices and documenting a historic and ongoing moment in the digital media industry. Cohen and de Peuter examine what motivates union drives, then follow journalists through the making of a union from scratch. They explore how journalists strategically self-organize, apply their communication skills to alternative ends, generate affective bonds of solidarity, and build power to confront anti-union campaigns and bargain first contracts, winning significant gains and drafting a new labor code for journalism in a digital age. This book demonstrates that if journalism is to have a future, it must be organized.
New Media Unions provides a counter-perspective on an industry in flux, whose protagonists—young journalists facing precarious futures—are using collective organizing to articulate a bottom-up vision for journalism’s future. This is a valuable resource for academics and researchers interested in political economy, journalism studies, and labor studies.
Successful union drives and union affiliation, May 2015-November 2019. Introduction. 1: Motivation. 2: Activation. 3: Mobilization. 4: Recognition. 5: Negotiation. 6: Transformation.