Neoliberal Health Organizing: Communication, Meaning, and Politics

1st Edition

Mohan J Dutta

Routledge
Published June 15, 2015
Reference - 265 Pages
ISBN 9781629580494 - CAT# Y287306
Series: Critical Cultural Studies in Global Health Communication

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Summary

Mohan J Dutta closely interrogates the communicative forms and practices that have been central to the establishment of neoliberal governance. In particular, he examines cultural discourses of health in relationship to the market and the health implications of these cultural discourses. Using examples from around the world, he explores the roles of public-private partnerships, NGOs, militaries, and new technologies in reinforcing the link between market and health. Identifying the taken-for-granted assumptions that constitute the foundations of global neoliberal organizing, he offers an alternative strategy for a grassroots-driven participatory form of global organizing of health. This inventive theoretical volume speaks to those in critical communication, in health research, in social policy, and in contemporary political economy studies.

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