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On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism.
This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.
Table of Contents
New Introduction by Amory B. Lovins and Paul Hawken
The Next Industrial Revolution
Hypercars and Neighbourhoods
The Making of the World
Designing Whole Systems
Muda, Service and Flow
Filaments of Nature
Food for Life
Climate - Making Sense and Making Money
making markets work
Once Upon a Planet
Paul Hawken is an environmentalist, educator and best-selling author of The Ecology of Commerce, The Next Economy and Growing a Business (also a TV series).
Amory B Lovins is Co-founder, Chairman, and Chief Scientist of Rocky Mountain Institute and a co-author of Factor Four (Earthscan, 1997). The Centennial Issue of The Wall Street Journal named him among 39 people in the world most likely to change the course of business in the 1990s, and Time in 2009 called him one of the 100 most influential people in the world.
L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions. She is a founding professor of sustainable management at Presidio Graduate School, and a consultant to companies around the world. A co-author of Factor Four (Earthscan, 1997) her latest book, Climate Capitalism, will be published in 2011.
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