Museum Marketization: Cultural Institutions in the Neoliberal Era

1st Edition

Karin M Ekström

Routledge
December 20, 2019 Forthcoming
Reference - 256 Pages - 15 B/W Illustrations
ISBN 9781138393868 - CAT# K400367
Series: Mastering Management in the Creative and Cultural Industries

For Instructors Request Inspection Copy

was $44.95

USD$35.96

SAVE ~$8.99

Availabe for Pre-Order. This item will ship after December 20, 2019
Add to Wish List
FREE Standard Shipping!

Summary

This wide-ranging book explores the impact of marketisation on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.

Culture and business have become increasingly intertwined and cultural institutions need to be aware of their place in the market. Commercial awareness which was previously disparaged is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fund raising have become integral to the survival of many museums and galleries, festivals and events.

Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing, and museum studies, the book is also insightful for reflective practitioners in the creative sector.

 

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title