Monopoly Television: Mtv's Quest To Control The Music

1st Edition

Jack Banks

Published August 27, 2019
ISBN 9780367316914 - CAT# K433752

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In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and


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