Modern Constituency Electioneering: Local Campaigning in the 1992 General Election

1st Edition

David Denver, Gordon Hands

Routledge
Published April 24, 1997
Reference
ISBN 9780714643458 - CAT# RU32427

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Summary

In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

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