Medicine, the Market and the Mass Media: Producing Health in the Twentieth Century

1st Edition

Virginia Berridge, Kelly Loughlin

Routledge
Published October 1, 2012
Reference - 320 Pages - 6 B/W Illustrations
ISBN 9780415650052 - CAT# Y143636
Series: Routledge Studies in the Social History of Medicine

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Summary

This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.

Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. 

This international collection will appeal to public health professionals, students of the history of medicince and of heath policy

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