MediaWriting: Print, Broadcast, and Public Relations

5th Edition

W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith, Janet E. Ramsey

Routledge
February 28, 2019 Forthcoming
Textbook - 314 Pages
ISBN 9781138341784 - CAT# K394266

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Summary

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the 21st century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "how to" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are:

  • A re-written New, New Media Chapter with updates to how social media is used today
  • Expanded chapters on print reporting methods and the Associated Press Stylebook
  • Updated Law and Ethics chapters discuss recent court cases and current ethical issues
  • Explanatory "how to" boxes that help readers understand and retain main themes
  • Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
  • Discussion questions and exercises at the end of every chapter

Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.

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