Media Management and Economics Research in a Transmedia Environment

1st Edition

Alan B. Albarran

Published June 8, 2015
Reference - 280 Pages
ISBN 9781138925588 - CAT# Y202876
Series: Electronic Media Research Series

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This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.


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