Media Management: A Casebook Approach

5th Edition

C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

Routledge
Published August 22, 2015
Textbook - 416 Pages
ISBN 9781138901025 - CAT# Y185296
Series: Routledge Communication Series

For Instructors Request Inspection Copy

was $94.95

USD$75.96

SAVE ~$18.99

Add to Wish List
FREE Standard Shipping!

Summary

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title