Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication

1st Edition

Klaus Bruhn Jensen

Routledge
Published January 12, 2010
Reference - 198 Pages
ISBN 9780415482042 - CAT# RU55841

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Summary

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?  

Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.

Features include:

  • case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action
  • diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’
  • systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

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