Media Choice: A Theoretical and Empirical Overview

1st Edition

Tilo Hartmann

Routledge
Published April 13, 2009
Reference - 320 Pages
ISBN 9780415964586 - CAT# RT20528

For Instructors Request Inspection Copy

was $48.95

USD$39.16

SAVE ~$9.79

Add to Wish List
FREE Standard Shipping!

Summary

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title