Masters of Advertising Copy (RLE Marketing)

1st Edition

J. George Frederick

Routledge
Published December 11, 2015
Reference - 396 Pages
ISBN 9781138995697 - CAT# Y210748
Series: Routledge Library Editions: Marketing

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Summary

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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