Mastering Global Business Development and Sales Management

1st Edition

Thomas A. Cook

CRC Press
July 30, 2020 Forthcoming
Reference - 312 Pages - 1238 B/W Illustrations
ISBN 9781482226232 - CAT# K22477
Series: The Global Warrior Series

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Summary

This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management.

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