Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

1st Edition

William D. Crano, Michael Burgoon, Stuart Oskamp

Psychology Press
Published November 1, 2001
Reference - 320 Pages
ISBN 9780805834789 - CAT# ER6133
Series: Claremont Symposium on Applied Social Psychology Series

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Summary

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

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