Mass Communications Research Methods: A Step-by-Step Approach

1st Edition

H.J. Hsia

Routledge
Published August 29, 2017
Reference - 642 Pages
ISBN 9781138959521 - CAT# Y207088
Series: Routledge Library Editions: Communication Studies

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Summary

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

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