Mass Communication Theories: Explaining Origins, Processes, and Effects

1st Edition

Melvin L. DeFleur, Margaret H. DeFleur

Routledge
Published October 2, 2009
Textbook - 380 Pages
ISBN 9780205331727 - CAT# Y205039

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Summary

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

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