Mass Communication: Issues, Perspectives and Techniques

1st Edition

Jason R. Detrani

Apple Academic Press
Published April 15, 2011
Reference - 314 Pages
ISBN 9781926692951 - CAT# N10661

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Summary

This title includes a number of Open Access chapters.

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

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