Marketing the Group Practice: Practical Methods for the Health Care Practitioner

1st Edition

William Winston

Routledge
Published January 1, 1983
Reference - 120 Pages
ISBN 9780866562645 - CAT# HW11228

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Summary

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

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