Marketing of Tourism Experiences

1st Edition

Noel Scott, Eric Laws, Philipp Boksberger

Routledge
Published May 30, 2012
Reference - 284 Pages
ISBN 9780415641227 - CAT# Y140516

For Instructors Request Inspection Copy

was $63.95

USD$51.16

SAVE ~$12.79

Add to Wish List
FREE Standard Shipping!

Summary

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title