Marketing in Developing Countries (RLE Marketing)

1st Edition

G. S. Kindra

Routledge
Published November 26, 2015
Reference - 272 Pages
ISBN 9781138995642 - CAT# Y210743
Series: Routledge Library Editions: Marketing

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Summary

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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